Is Matsuyama safe for solo female travelers?

Matsuyama has a culture that values respect, politeness, and overall safety. The crime rate is very low, furthermore, the locals are known to be extremely friendly, courteous, and helpful to tourists. Public transportation is reliable and typically runs on time. However, it's still important to exercise usual precautions such as not walking alone late at night in unfamiliar areas and being wary of your belongings just like anywhere else.